DATE
^{January, 2025}

CATEGORY
^{Creative direction, motion graphic}

ART DIRECTION
^{Jane Lu}

DESIGNER

^{Jane Lu}

CREDIT
^CUDIS

Perfectly popped, properly posh.

Creative direction and design for the Edamame NFT collection launch on Magic Eden. Concepted the campaign universe from scratch — developing distinct event scenarios, writing copy, and building the visual world for each theme — from a posh country club soirée to an underground rave to a skate bowl battle. Deliverables spanned social campaign visuals, and minting experience motion graphics played on-site during the mint countdown.