The Formless:
House of the Wind
DATE
November, 2021
CATEGORY
Branding, VI Guideline
DESIGNER
Jane Lu
CREATIVE DIRECTOR
Gergana Le Coq
CREDIT
Paper Stone Scissors
November, 2021
CATEGORY
Branding, VI Guideline
DESIGNER
Jane Lu
CREATIVE DIRECTOR
Gergana Le Coq
CREDIT
Paper Stone Scissors
BTH Hotel Wuhan, The Formless
The Formless(风舍) is a boutique designer hospitality brand. The brand DNA is minimal & oriental Zen, but with a more modern approach in its positioning in the current market. The Formless aims to provide a space where the travellers could enjoy the Zen spirituality, truly calm down and relax, escaping briefly from the noise of metropolis and their normal busy life .
“风舍” means the house of wind. The design is inspired by the wind: it brings movement, and leaves organic marks in the the nature: waves, form of rocks... The gentle touch of wind is everywhere.
The Formless(风舍) is a boutique designer hospitality brand. The brand DNA is minimal & oriental Zen, but with a more modern approach in its positioning in the current market. The Formless aims to provide a space where the travellers could enjoy the Zen spirituality, truly calm down and relax, escaping briefly from the noise of metropolis and their normal busy life .
“风舍” means the house of wind. The design is inspired by the wind: it brings movement, and leaves organic marks in the the nature: waves, form of rocks... The gentle touch of wind is everywhere.